IndiAssure
Insurance for India’s small shops

You’re one fire away from losing it all.

You’re a few clicks away from making sure you don’t.

No tax papers, no bank statements — just a few photos of your shop. Fire, theft, and disaster cover, sorted in minutes.

85%of India’s 70 million small shops have no insurance.

The problem is real

We watched a fire take away everything from families who had spent decades building their small businesses. That’s why we’re doing this.

Each icon represents 1%of India’s 70 million small shops — 85% have zero coverage.

85% uninsured

India has 70 million small shops. Nearly 85% have zero insurance coverage.

The paperwork wall

Insurance companies require years of tax returns and bank statements. Most cash-run shops can't produce them.

One incident ends it all

India records 1.6 lakh fire incidents every year. A single fire in a market can destroy hundreds of uninsured shops overnight.

This happens more than you’d think

Illustrative composite scenarios based on common, real risks — not documented individuals.

Ramesh

Garment shop, Surat

A short-circuit fire gutted his stock overnight. Twenty years of savings were in that shop — none of it insured. He's still repaying suppliers.

Fatima

Electronics shop, Lucknow

A break-in cleared out her display counters in one night. The police report took weeks; the loss was immediate and total.

Suresh

Grocery store, Nagpur

Monsoon flooding ruined his stock for the second year running. Each time, he rebuilt from scratch — because there was nothing else to do.

Our approach

We don’t ask for tax papers. We look at the shop itself — what you sell, how big it is, and what’s inside.

Snap photos of your shop

We assess what we see

Get covered — no papers needed

The 3+ Layer Shield

More than three layers of protection that matter when something goes wrong.

Fire & electrical

Fire damage and short-circuit incidents covered.

Theft & burglary

Protection against robbery and break-ins.

Business interruption

Fixed daily cash while your shop recovers — so your family still has money for rent and food.

Simple, honest pricing

We’re still finalizing plans with insurance partners. Here’s what to expect.

Plans typically range from ₹100 to ₹1,000 per month

Based on your shop size, type, and stock value

No hidden fees. No middleman markups.

We’re currently testing with real shop owners to set fair prices.

Why IndiAssure

Traditional insurance wasn’t built for small shops. We are.

Documents needed
Tax returns, bank statements
Shop photos only
Time to get covered
Days to weeks
Minutes
Cash-run shops
Usually rejected
Built for you
Claim process
Submit bills, wait for weeks
Physical inspection, fast payout
Price transparency
Hidden until you apply
Clear upfront

Frequently asked questions

If something happens, here’s what you do

Reach out to us

Call or message — we respond fast.

We send an inspector

A trained person visits your shop.

Claim is paid

Damage assessed, payout initiated.

The team

Meet the team

Priyanshu Raj

Co-founder

Believes the best insurance product is the one that never asks a shopkeeper to prove himself.

LinkedIn

Amrit S Nanda

Co-founder

Believes good systems are judged by what they do when something goes wrong.

LinkedIn
Get in touch

Let’s talk

Whether you’re a shop owner, investor, or insurance partner — we’d love to hear from you.

This is a pre-launch form. We’ll reach out within 48 hours.